Advertisement: The art of story telling

We have all seen advertisements, but only some are able to create a place in our mind. Have you ever thought why it is so? The short and simple answer to this question is “storytelling”. Storytelling from an advertising point of view refers to using a story to convey the brand’s message in an emotionally engaging way to the customers. Unlike the dull and uninteresting way of advertisements, storytelling not only focuses solely on the product but also tries to build a connection and takes the audiences to memories and makes the ad relatable, memorable and convincing.

Take an example of the brand Cadbury. Cadbury has a very special place in most people’s lives. It is mainly because of the way they promote and introduce their products. Each and every time they come up with new and satisfying ads. There is something that each and every person will definitely have to relate to in each of their advertisements. Through their storytelling, they have been able to create a special place in the customers’ heart. Whether it be a child or an adult, chocolate means something to them. It is the little things through which they connect with us. Cadbury ads just don’t focus on the chocolate itself; they focus on the emotions we feel when we share it. Love, happiness, and celebration — these are universal feelings that make Cadbury’s stories timeless.

So, if you want your customers to remember your brand, then don’t just sell products, try to build an emotional connection with them through your advertising. As a marketer, you should keep in mind that you have to sell emotions and experiences, not just products. When you make people feel something, they will always remember your brand.